Who is Lee Gwilliam, VP Casino at Casino Source?
Tired of comparison websites that you know are being paid to say positive things? That was me in 2001. I got started in e-commerce, ironically, by accident. Selling on eBay when it launched in the UK. I quickly realised that most sellers had very little knowledge of the products they were selling – but were very effective at marketing. This led to consumers often not getting the product that was the best for their needs – sometimes without even knowing they could have had something more suitable.
At the time I believed that people who had a passion for something could have a viable business model by selling the right product, to the right people through genuine knowledge and expertise, regardless of the industry. Twenty years later I still feel that’s the case and it’s one of the principles behind CasinoSource, that’s why I work here.