Blurring the Lines: Gamification at Online Casinos

23/04/2018

The evolution of internet and broadband speeds has had a dramatic effect on several industries, including online as well as live casinos and video games. In order to expand and attract new audiences with a fresh gambling experience, online casinos are seeking inspiration from video games, borrowing elements to help expand their communities and give their customer a more fulfilling gambling experience. Here are some of the ways that casinos and software developers have brought about the gamification of online gambling.

Level Up With Experience / Loyalty Points

Within video games, players often have to level up their character in order to progress the story, usually by collecting items or coins. Game console platforms also have achievements or trophies to attain to show how skilled a player you are.

Online casinos have started innovating along these lines with their customer loyalty schemes, designing loyalty ladders based on how much you play and making collectibles to collect in various ways. For example, at Ikibu Casino players collect seeds as they travel to the different villages on the casino’s fictional island. This in-game currency can be exchanged for free spins and other bonuses.

Missions, Tasks and Challenges

Video games drive players forward with missions to accept, tasks to achieve and challenges to overcome. Completing these usually drives the story forward, as well as rewarding players with in-game items to use, or expanding the game with access to different levels.

The sci-fi themed Kaboo Casino sets itself apart from many other casinos by offering different styles of missions, from simple tasks like depositing funds to playing a specific series or type of game. Doing this earns players Relics, which can be opened to earn prizes like cash jackpots or free spins.

Casumo Casino also has a unique set of challenges for its members that takes place every month, pitting players against one another by completing various missions. Customers can even choose which level they compete at – easy, medium or hard – with the goal to complete the challenges in as few spins as possible. Those who make it into the top 30 of each category win a prize.

Leaderboards and Tournaments

With the advent of online and community gaming, players compete with one another to claim the top spot on a leaderboard or in tournaments directly facing off against their opponent. Now casinos have started using leaderboards to motivate players to best their rival’s score. Rizk Casino holds daily races where players scramble to earn points and climb to the top of the leaderboard by the end of the day.

They also have tournament modes to offer customers a direct way of competing against one another. In addition to its challenges, Casumo Casino has Reel Races, a type of tournament that runs every 30 minutes. During this window, players compete to collect as many wins, big wins and mega wins in a row before their time is up. The winners walk away with prizes including free spins or cash giveaways.

Characters and Story

Many casinos mirror their brick-and-mortar equivalents by offering a gaming portal where players can come to enjoy their favourite games. Some online casinos have also been using their platform to spin a narrative web that adds to the gambling experience, as well as creating characters for players to partner with.

Shadowbet Casino seeks to thrill players by creating a mysterious story involving a shadowy organisation that can be unravelled by finding the Ouroboros stones. It's not a deep plot, but rather an intriguing hook to add to the excitement of their games. Casino Heroes takes this one further by casting players into a world akin to a role-playing game (RPG), incorporating game elements such as exploring different lands and taking on bosses to progress to the next level.

Power Ups and Unlockable Items

Since games began, characters have been collecting power-ups and unlocking specific items to help progress through the game. Casinos now have similar ideas borrowed from these games. Rizk Casino has a power-up bar that you have to fill by earning points. When it fills, players will be given a free spin on the Wheel of Rizk.

Casumo Casino gives players an odd-looking character to play as who starts off as a blank white splodge. As players progress through the casino’s levels, they will earn clothes and accessories for their character. This is a novel way to represent the level that a player has reached.

Instead of having to take a casino road trip, these fun components of online gambling brings all the fun and excitement into your hands wherever you are!